The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
Once formed, materials that are thermoplastic can be melted and reshaped/reused. In golf ball manufacturing, this term applies to Urethane Elastomer, a soft yet tough, synthetic polymeric material...
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM and is measured about the golf ball's Axis of Rotation, regardless of the orientation of...
Did you know that over eighty percent of golfers use the sidestamp of their golf ball to help with their aim and alignment? Using the sidestamp on the tee box can help you zero in on your target,...
Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
In this video, Titleist staff instructor John Kostis shows the relationship in golf between toe position, ball position and aim. To hit shots solidly and on-target, these details all have to fit...
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
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