Concentricity

In golf ball manufacturing, Concentricity is a measurement of the centeredness of each layer in the golf ball's construction. Concentricity impacts performance because the greater the concentricity of...

Should You Use A Line to Help Aim Your Golf Ball?

Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment marking on your golf ball can help you to aim more precisely and hit your intended targets...

Golf Ball Paint

The paint on a golf ball is about much more than aesthetics. Paint precision is a major focus in the golf ball manufacturing process because anytime you put a layer on the golf ball, aerodynamics are...

Aerodynamics

Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...

Optimization

Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...

Titleist White Box Golf Ball Testing FAQ

Feel

Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so different clubs may change the perception of feel for different players. Mike Madson, VP...

Temperature and Golf Balls

When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. Colder air increases both the lift and drag forces acting on the ball, which results in a...

Should You Use A Line to Help Aim Your Golf Ball?

Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...

There's More Than One Way to Swing a Golf Club

There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...

How a TPI Screening Helps Build Your Golf Swing

A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...

Smash Factor

The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...