Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores. Polybutadiene is a resilient material that is also widely used in...
Compounds such as Zinc Diacrylate are added to the polybutadiene mixture during the manufacture of golf ball cores. Zinc Diacrylate is used to increase chemical Cross-linking. Ideally, the goal is a...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team...
Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of gravity keeps all of the planets in orbit around the sun. On earth, we experience gravity...
Launch Conditions are the variables that determine the initial trajectory of a golf ball and include Ball Speed, Launch Angle, Launch Direction and Spin Rate. Modern radar-based and camera-based...
New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that delivers low flight, low iron spin for longer distance, incredibly soft feel and now, even...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
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