Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the manufacture of golf ball Cores. Polybutadiene is a resilient material that is also widely used in...
Successful putting boils down to two crucial elements - speed and line. For a putt to find the bottom of the cup, you have to be incredibly precise, applying just the right amount of force to the ball...
Unable to get to the golf course to work on your swing? Titleist Staff Member Jennifer Hudson shows us how to use a hammer to check your hinge and follow through in your golf swing. The Drill: Get in...
From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team...
Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of gravity keeps all of the planets in orbit around the sun. On earth, we experience gravity...
To make a putt in golf, you’ve got to match up a read with a speed. Speed is dependent on the quality of contact on the putter face, particularly how far north/south on the face you strike the ball....
Spin is the King when it comes to short shots around the green. As spin deteriorates on your finesse shots, so does your control over the golf ball. If you're not arming yourself with the right...
Golf is a game of precision and in order to hit accurate shots, you must aim properly. Learn how an alignment...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
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