Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time. In golf ball engineering, consistency is everything....
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Launch Angle is the angle measured in degrees at which the ball leaves the club face, relative to the ground. This is not the trajectory or the angle to the peak trajectory. It is measured in the...
Developed by Titleist Golf Ball R&D engineers, Radar Capture Technology (RCT®) significantly enhances the capture of golf ball launch data in an indoor environment. RCT works through radar reflective...
Join Mike Madson, Senior Project Manger of Aerodynamics and Tooling at Titleist, as he visits our Manchester Lane Test Facility to take a closer look at the Stinger shot. Learn why the stinger will be...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it falls from the highest point of its flight. The Angle of Descent is dependent upon dimple...
Center of Gravity (CG) is the point within a golf club where mass is evenly distributed in all directions. CG location directly influences launch, spin, and overall performance. CG location is...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it...
In discussing golf ball flight and curve, the Axis of Rotation is the imaginary line running through the...
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